At Amazon, I helped concept test a new app between Audible and Amazon. We needed to build out a product page for a new mobile app. The mobile app was using Audible’s technology white-labeled for Amazon for a paid monthly subscription.
As the UX lead, I helped create wireframes using Amazon’s pattern library. We wanted to convey a story behind the app and provide an effortless to manage the app’s subscription settings.
After completing a competitive analysis we were able to pinpoint the exact content for the pages and all the varying use cases needed to support our users.
Subscription downgrade options for increased retention.